In India, 45 percent of youth under the age of 35 are now preferring the stock market for investment. According to the latest report by research firms 1Lattice and Stockgro, the major reasons for the growth of youth investment are financial awareness, better investment options with the help of technology and the goal of business wealth creation.
Why is the trend of youth towards investment increasing?
According to the report, 81% of the respondents have invested in the stock market, which shows that the youth are investing directly in the investor market, moving away from traditional savings loans. However, 42% of non-investors believe that they lack information to start investing, while 44% of investors want step-by-step guidelines.
Investing in digital platforms and hotels made easy
Due to the multiplicity of digital investments, 68% of investors prefer to learn digital investments and invest. Apart from this, 38% of people prefer to get investment information through online video courses.
Artificial physiology (AI) based investment investing, real-time data and virtual trading experiences like real estate have made investing even easier. About 50% of new investors practice with virtual money before investing real money.

Consumers concerned about market outlook
However, 51% of investors are concerned about the market offer. Plant and mechanics have been assessed to have declined by about 15 percent in the last few months, which has increased the concern of enterprises. nehbi However, they are also hoping that the market will soon take their place.
Digital investment platforms reaching smaller cities
The report also shows that digital investment platforms are reaching smaller cities, allowing more and more people to get financial institutions.
Ajay Lalotia, Founder and CEO of StockGro, said, “Young investors are leading the shift towards digital investing and venture capitalists. In such a situation, financial securities have become more important than ever.” According to Amar Chowdhury, CEO of 1Lattice, “Equity investing is now becoming a part of wealth creation and money making.” However, despite the huge interest, financial education still remains a major challenge.
Young people in India are now the main investors in the stock market. Learning investing has become easier than ever with the help of digital platforms, online investment tools and creative associates. However, market gaps and lack of financial education still remain major challenges. If these issues are resolved, more young investors will be drawn to the stock market in the future and the potential it has to offer to the Indian economy.