Editorial by Vikrant Choudhary
Today, the people of Jammu and Kashmir find themselves standing at a pivotal crossroads — a moment that demands deep reflection, courage, and clarity. The question before them is not just political or ideological; it is existential. Will they continue to harbour sympathy for or align themselves with terrorist elements who have brought decades of unrest, fear, and economic ruin? Or will they choose to support peace, stability, and progress by welcoming those who are helping breathe life into the region’s economy — the Hindu tourists and others who come with the sole purpose of enjoying the valley’s natural beauty and hospitality?
” Today, the people of J&K face a question — will they still support the terrorists, or will they stand with those Hindus (tourists) who help run their livelihoods? If they stop coming, then who will go there? And then, the people will be faced with the question”
– Vikrant Choudhary ( Sr. Editor-in-Chief )
Tourism has long been the lifeline of Jammu and Kashmir. Every year, thousands of tourists flock to the region, drawn by its snow-capped peaks, lush valleys, and rich culture. These visitors are not just tourists; they are the backbone of many local livelihoods. From hotels and houseboats to local artisans, guides, and street vendors, countless families depend on tourism for their survival. In recent years, the return of peace in certain pockets of the region brought a surge in tourism, giving hope to many that a brighter future was possible.
But every time a terror incident takes place — every time innocent pilgrims or tourists are attacked — that fragile hope takes a severe hit. The ripple effects are devastating. Tourists cancel trips. Travel advisories are issued. Businesses suffer. And the people-the common people of Kashmir—are the ones who bear the heaviest burden. Their shops remain shut. Their children’s education is disrupted. Their incomes vanish.
How will they earn a living?
It is in this context that the people must now ask themselves a tough but necessary question: If the tourists stop coming, who will come in their place? Will the guns and grenades of terrorists feed their families? Will fear and violence build roads, schools, and hospitals? The answer, of course, is no. And so, the real question that looms large is — how will they sustain themselves if they do not reject terrorism and embrace peace?
This is not about choosing sides based on religion or politics. It is about choosing between darkness and light, between regression and development. The world is watching, but more importantly, the future generations of J&K are watching too. What kind of legacy will today’s citizens leave behind? One of destruction, or one of healing and prosperity?
Peace is not a gift that can be imposed from the outside. It must be chosen from within. The people of J&K have an opportunity — perhaps the most important one in decades — to shape their destiny. By standing with those who bring hope, business, and life to the valley, they are not just supporting outsiders; they are investing in their own future.
